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Show Notes

  • Shroom dealer (1:07)

  • Where did the obsession of mushrooms come from? (3:48)

  • Are you a person who multiplies or a person that adds? (5:25)

  • Affiliate program – Digital word of mouth (8:45)

  • Was there a turning point when the business grew? (11:12)

  • Tony talks about some of his favorite Four Sigmatic products (15:25)

  • Tero talks different types of mushrooms (18:35)

  • Dual extraction process (22:28)

  • The science of mushrooms and studies (23:00)

  • The world needs mushrooms to survive (28:10)

  • Naps on a nail bed?! (30:16)

  • Healing Mushrooms – new book (32:38)

  • Shroom Room on Abbot Kinney (33:35)


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People Mentioned
Ben Greenfield (@bengreenfield) · Twitter

 

 

 

 

 

 

 

 

 

 

ANDY

Ep 74: Tero Isokauppila

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In this episode of the Box N Life Podcast, it's all about mushrooms. Tony sits down with Tero Isokauppila, the founder of Four Sigmatic, who is on a mission to make medicinal mushrooms, some of the world’s most researched superfoods, more accessible to everyone. Where did Tero's obsession with mushrooms come from? Why did he decide to start Four Sigmatic and how did digital word of mouth grow the business?

 

Tero gets a little nerdy on Tony to discuss the dual extraction process, the science of mushrooms and why the world needs mushrooms to survive. Finally, you will be shocked to find out what type of bed Tero likes to take naps on.

 

Please make sure to share this episode with all of your family/friends who would benefit from having mushrooms in their lives. Also, leave a 5-star review on iTunes to help spread the word and love of this podcast."